A year after unveiling its new brand identity, The Honey Baked Ham Company has announced its plans to launch a major remodeling program across its network of 435 retail stores. In addition to providing an updated look to HoneyBaked’s retail stores, the initiative also aims to provide an enhanced customer experience.
Honey Baked Ham plans to remodel 10-20 retail stores per year. The first renovated store to feature the new design opened in Alpharetta last month with a second planned in the Perimeter Center area. No date has been set yet for the Old National Highway location in South Fulton.
Incorporated into the new design will be an extensive exterior remodel including new signage, relocated entrance doors, new building color and awnings featuring the new branded color palette and upgraded lighting and landscaping. Interior enhancements will feature a handcrafted look including wood tones and subway tile, updated signage, enhanced merchandising area, and the ability to increase or decrease seating based on peak traffic times.
Additionally, the store design will leverage technology and layout to improve the customer experience during seasonal times, something the brand made a focal point during planning. These features include a more efficient ordering process, ability to order online and pick-up in store, as well as a separate “pick-up” area for carry-out orders.
“We’re extremely energized by the new retail store design and the positive impact it’ll have on the customer experience,” said Dan McAleenan, Senior Vice President of Operations at The Honey Baked Ham Company. “Bringing into our retail stores the evolved brand identity, in addition to our new technological and layout improvements, will further allow us to deliver on the level of service our customers have come to expect from HoneyBaked.”